Online giving skyrockets for Choose Love
How we helped Choose Love build their donation platform
Choose Love (formerly Help Refugees) are a group of everyday people, taking joint action to improve the lives of refugees. In less than two years, they became the biggest facilitator of grassroots aid in Europe.
They now fund more than 80 projects across Europe and the Middle East and have had over 15,000 volunteers work with them to reach more than 700,000 beneficiaries. Until December 2017, however, they were using an off the shelf donations platform that was returning poor results and losing them money.
Boosting conversion rates for online giving to above the national average
Together with Choose Love we built a donation platform optimised for exactly what not for profits need. It easily and quickly allows Choose Love to create new organisational and theme pages, have supporters create their own donation pages and take funds in multiple currencies for the first time. Now Choose Love control all aspects of their online donation journey and the platform is performing exceptionally well.
6000 lives saved
19.8% conversion rate
1s load time
Typical nonprofit donation pages take 2.8 seconds to load according to the 2018 M+R Benchmarks Study. This fundraising platform has a load time less than 1 second and because of that and other improvements, the platform is seeing conversion rates of 19.8% across all pages, with some optimised pages performing even better, comfortably beating sector average rates and more than doubling the average nonprofit conversion rate on mobile.
The money raised from the platform has gone to fully fund several projects, including a 24/7 lifeboat off Lesvos which has saved over 6,000 lives since 2016 and assisted 240 people since December 2017, the first month funded via platform income. Choose Love have taken in hundreds of thousands of pounds and added hundreds of new recurring monthly donors via the platform, allowing them to get on with the important work of changing even more lives.