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Keira Roth

CEO
Dreamer and/or visionary

From political lobbying to digital campaigning and fundraising, Keira believes in the power of digital to create significant change.

As CEO, Keira co-leads the organisation's vision and oversees relationships with our new and existing Partners. Having worked with not-for-profits for almost her entire career, she has a drive to make the world better and deep expertise in using not-for-profit tech to get there. She is, quite rightly, eternally optimistic!

Keira started her career in political campaigning and moved into digital via digital campaigning and fundraising technology. She has a deep appreciation for mobilisation: each individual has the power to make a difference. Technology has an important role as the amplifier and springboard for progress.

Currently obsessed with: why digital lobbying is broken — and how to fix it.

Keira Roth speaking at Engaging Networks Community Conference

After a decade selling political campaigning technology, Keira has turned her insider's view into a critic's. She has been investigating the mass email campaigns aimed at MPs and the structural gap between what those campaigns ask for and what MPs can actually deliver. Her research findings have been built on primary interviews with MPs, parliamentary researchers, caseworkers and senior campaigners. It has led her to her own framework, the Zone of Political Influence, and to "the invisible layer" of researchers and caseworkers who are often the real deciders as to whether a campaign lands. Keira also has concerns about the democratic risk of an AI-driven lobbying arms race.

She's taken this thinking to the Political Tech Summit (Berlin) in a presentation called "I sold you this broken system: Confessions from inside the Parliamentary inbox", also to eCampaigning Forum as "Humans in the mix: how lobbying lost its way (and what we need to do about it)". She recently delivered the keynote "The Tech's Fine, We're the Problem" at Engaging Networks' Community Conference.

The positive news so far... findings have already reshaped real campaign emails and have had positive feedback from MP's offices. Huzzah!

She writes about this passion project regularly; start with Redesigning digital lobbying.

When she's not working, you'll find Keira at the beach, sewing something for her house or son, cooking from her favourite cookbook (Bazaar by Sabrina Ghayour), writing a cookbook or doing DIY on her fixer-upper house.

Get in touch! If you'd like to have a virtual cuppa, feel free to get in touch. Whether that's planning a digital project, your thoughts on the status of digital campaigning or something completely different, you can reach Keira via email anytime.

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Favourite projects

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Keira's favourite revolutionary

‘When Adam dug and Even span, who was then a gentleman?’

It's tricky to pin down what was so important about John Ball's message since history has oftentimes tried to paint him as a villain or with ridicule.

He was a radical clergyman who preached far and wide about equality. He paid a heavy price repeatedly being denounced, excommunicated, arrested, and imprisoned but still kept firm to his belief that there needed to be a drastic shake-up of social, economic, political, and religious order.